Acquisition is the process of attracting new users on the platforms using various digital marketing techniques.

Ad Extension is a component of your ad that shows further information about your company, such as a website link or phone number.

A/B Testing is the testing of 2 versions of a digital asset to find out which one performs better. This is executed by presenting the two versions to two different sets of audiences.

Alt text or Alternative text is what appears in place of images when you hover your mouse over an image. It is inserted into the HTML code of a web page to describe an image if it isn't visible.

Analytics refer to the technologies and processes that enable marketers to evaluate the performance of their digital campaigns.

Affiliate marketing is based on a collaboration between a website publisher and an online advertiser in which the advertiser pays for leads or income generated by the publisher's site.

The area of an email message or webpage that is accessible without scrolling is referred to as "above the fold."

A script that automates email responses is known as an autoresponder. The script is activated by user actions on a website or when a user sends an email straight to another email address that has an autoresponder set up.

Bounce rate is the percentage of users who visit the website and drop off before navigating to other pages.

A buyer persona is a thorough depiction of a hypothetical individual who represents your target market. This character is made up, but it is based on extensive study on your current or target audience.

The selling of products or services to other businesses and organisations is known as business-to-business marketing.

B2C marketing, or business to customer marketing, is a set of strategies, methods, and tactics that a firm uses to promote its products or services to customers.

A blog is a journal maintained by a blogger that comprises material that is published to their blog website in real time. Blog marketing is any technique that uses blogs to promote or advertise a website, business, brand, or service.

A banner ad is a type of online advertising that is served via an ad server. An advertisement is embedded into a web page in this type of internet advertising. Its purpose is to drive visitors to a website by linking to the advertiser's website.

The bottom of the funnel is where you convert leads into customers.

Backlinks are the links to a page on your website from websites other than your own. Backlinks, also known as inbound links, refer to traffic that comes to your website from somewhere else.

Call to Action is a prompt which tells the user to take a specified action.

The CTR of your ad is the number of clicks it gets divided by the number of times it is displayed.

Conversion rate is the percentage of users who take an action (counted as a conversion) of the total number of visitors.

Cost per acquisition is a metric to calculate how much you spend to acquire a single customer.

Cost per click is the cost charged by a website publisher for every click on your published ad on their website.

CRO is the process of increasing the percentage of users taking actions on your website by various optimization strategies.

Churn rate gives the percentage of users who unsubscribe after a particular period of time.

CLV is a calculation to find out the value a customer will bring to the business throughout the relationship.

Content marketing is a marketing approach that involves creating and sharing relevant articles, videos, podcasts, and other media in order to attract, engage, and keep customers.

CPM is the cost per thousand impressions of an online ad that an ad network charges.

A crawler is a program that collects data from the internet for search engines.

CAC is the total expense incurred to acquire a new customer. It’s tempting to calculate the last touch cost only (for example, the search ad cost that converted the customer). That is what is referred to as CPA or cost per acquisition. CAC needs to include all marketing costs that led the customer from awareness to action.

Display Ad is a sort of advertisement that combines text, photos, and a URL that directs a customer to a website where they may learn more about or purchase things. These advertisements can be static or animated, also called rich media ads.

Digital marketing is the promotion of brands through the internet and other kinds of digital communication channels in order to engage with potential customers.

The process of increasing awareness and demand for your products or services is known as demand generation marketing.

Display network is a collection of over 2 million websites, videos, and apps where your advertisements may be displayed.

E-commerce refers to the purchase and sale of goods using online services on the Internet.

Email marketing is the use of email to advertise a company's products and services. Customers on your email list can be notified of new products, promotions, and other services via email marketing.

Email automation is the process to send relevant information to subscribers via time or activity triggered emails.

Engagement rate is a metric that measures how engaged your audience is with your content.

The processes that users take to go from lead to customer are described in a digital marketing funnel. While there are many different types of marketing funnels, the majority of them involve stages for awareness, consideration, purchase, and retention.

Facebook ads are online advertisements that are generated and published on the Facebook platform with the purpose of being targeted at its users.

The method of delivering different content to visitors based on their geolocation is known as geotargeting. Country, region/state, city, metro code/zip code, organisation, IP address, ISP, or other criteria may be included.

Google Ads allows you to advertise your brand, offer products or services, raise awareness, and drive visitors to your website.

Google Analytics is a web analytics service that offers basic analytical tools for search engine optimization (SEO) and marketing. Google Analytics is used to track the performance of a website and gather information about its visitors.

Google Search Console is a free Google service that allows you to track, maintain, and improve your site's visibility in Google search results

A hashtag is a meta data tag that is used to identify digital content on a given topic on social media.

In the context of digital marketing, a heatmap is a graphical map that shows where and how users interact with a web page. The more interactions there are, the brighter or hotter an area is. A warm colour, such as red, denotes places with the most interactions, while a cool colour, such as blue, denotes areas with the least.

A hyperlink aids the user in exploring a website or document in order to explore more relevant information.

Inbound links or IBLs, are links that connect one website to another. When you receive a link from another website, it is referred to as an inbound link.

Influencer marketing is a type of social media marketing that involves endorsements and product placement from influencers, or people and organisations with purported professional knowledge or social influence in their sector.

Reels are Instagram videos that are brief and engaging and allow you to exhibit your creativity while also bringing your business to life. People visit Reels to take part in cultural trends, collaborate with the community, and learn about new ideas.

When an advertising or other type of digital media appears on a user's screen, it is referred to as an impression.

Instagram ads are sponsored posts that businesses can pay to get displayed to Instagram users. They appear to be normal postings, but they always have a "sponsored" label to highlight that they are advertisements.

A keyword is a term used in digital marketing to define a word or a combination of terms that an Internet user types into a search engine or search bar when doing a search.

Key Performance Indicators for digital marketing are measurable metrics that a marketing team uses to see if they are meeting their goals.

A landing page is a single web page that a visitor arrives at after clicking through from an email, advertisement, or other digital source.

LinkedIn Ads is a paid marketing solution that gives you access to LinkedIn's social networks via sponsored postings and other means.

A lookalike audience is a means for your advertisements to reach new people who are likely to be interested in your brand because they have characteristics in common with your current consumers.

A lead magnet is a marketing phrase for a free item or service offered in exchange for contact information; examples include trial subscriptions, samples, white papers, e-newsletters, and free consultations. Lead magnets are used by marketers to generate sales leads.

Leads are a person or business who eventually have the chance of becoming a customer or client.

Long-tail keywords are keyword phrases that are longer and more detailed, which visitors are more likely to use as they get closer to a point of purchase.

Metrics are used by digital marketing teams to monitor and track the performance of a digital marketing campaign.

Meta tags are HTML tags that identify the contents of a Web page for the search engines.

Mobile marketing is a multi-channel digital marketing approach aiming at reaching a target audience via websites, email, SMS and MMS, social media, and apps on their smartphones, tablets, and/or other mobile devices.

Organic traffic refers to people who arrive on your website from non-paid sources, or traffic that is basically free.

The percentage rate at which emails are opened is measured by the open rate, which is an email marketing metric.

The process of optimising web pages for specific keywords in order to boost search visibility and traffic is known as on-page SEO (or on-site SEO).

Pinterest marketing is a set of methods that include Pinterest into your company's larger social media marketing plan in order to attract new consumers and increase brand exposure.

Paid search is a marketing strategy in which businesses pay search engines for ad placement on search engine results pages (SERPs). These advertisements are pay-per-click (PPC), which means that companies only pay when their ads are clicked.

Pay-per-click, also known as PPC, is a method of online marketing in which advertisers pay a charge each time one of their adverts is clicked.

The time it takes for a web page to load is referred to as page speed. The speed with which a website loads is affected by a number of factors, including the site's server, page file size, and image compression.

The string of words typed into a search engine's search box is referred to as a query.

Quality Score is a metric that compares the quality of your ads to those of other advertisers.

Website's retention rates are a key performance indicator (KPI) that shows how many clients or consumers return or buy from you again.

The total number of people who have seen your ad or content is referred to as reach.

Referral marketing is a marketing strategy that uses recommendations and word of mouth to expand a company's customer base through existing customers' networks.

Return on ad spend (ROAS) is a marketing metric that calculates how much money you make for the amount you spend on advertising.

ROI compares the profit generated by a digital marketing campaign to the cost of creating and executing the campaign.

The position of a website in search engine results is referred to as ranking.

The robots exclusion standard, commonly known as the robots exclusion protocol or simply robots.txt, is a communication standard for web crawlers and other web robots used by websites. The standard explains how to tell a web robot which parts of the site should not be scanned or processed.

Retargeting is a paid advertising approach that involves retargeting users who have visited your website after they have left and gone to other websites

In digital marketing, remarketing is a type of online advertising that connects you with people who have previously connected with your company.

SEO is the process of improving a website's technical setup, content relevancy, and link popularity so that its pages are more readily found, more relevant, and popular in response to user search queries, and search engines rank them higher as a result.

SEM is a digital marketing technique that uses paid search campaigns to boost a website's presence in search engine results pages (SERPs).

The use of social media and social networks to advertise and sell a company's products and services is referred to as social media marketing (SMM).

The term "segmentation" refers to the division of the market into pieces, or segments, that are identifiable, accessible, actionable, profitable, and have the potential to grow.

Search engines rank websites on search engine results pages (SERPs) using a search algorithm. Search algorithms identify and return content that is considered most relevant to users' searches from across the web.

The page you view after typing a query into Google, Yahoo, or any other search engine is known as a search engine results page, or SERP.

A session is a series of user interactions with your website that occur over a particular time frame.

Technical SEO refers to website and server enhancements that aid search engine spiders in more effectively crawling and indexing your site (to help improve organic rankings).

The title tag is an HTML code tag that allows you to specify a title for a web page. This title appears in both the browser title bar and the search engine results pages (SERP).

The initial stage of the buyer's journey is referred to as top of the funnel marketing. It is the stage of the process in which marketers raise brand awareness of their products and services in order to attract leads who would ideally become customers.

Your target audience is the set of people who are likely to want your product or service and, as a result, should notice your advertising campaigns.

Twitter marketing is used in developing and executing a strategy to increase traffic, engagement, and revenue for your company on Twitter.

Traffic refers to the amount of people who visit your website or a given webpage.

Uniform Resource Locator is the Internet's unique address for a page or piece of digital material.

A unique visitor is a term used in marketing analytics to describe someone who has visited a website at least once and is only counted once throughout the reporting period.

UTM or Urchin Traffic Monitor tracking is a URL-encoded means of alerting Google Analytics about how visitors arrived at your website.

The visual elements that make up a digital product are referred to as user interface. Typography, spacing, graphics, general colour contrasts, and visual appeal are all examples of user interface design. When it comes to website design, the user interface refers to the area where users interact with a website.

All parts of the end-user's interaction with the company, its services, and its products are referred to as "user experience."

The total number of times an user navigates to a website is measured in visits.

The measurement, collecting, analysis, and reporting of web data in order to understand and optimise web usage is known as web analytics.

A wireframe is a diagram of a web page, including its content and behaviour, but without the graphic elements. Wireframes are used to plan a website's architecture and operation, as well as navigation between pages and user testing.

XML is a document encoding standard that helps in document production, retrieval, and storage. It is made out of a tag structure that identifies certain data in a document.

Youtube advertising refers to promoting video material on Youtube, the online video-sharing network, or in relevant search keywords in Youtube Search.