Pivot means to shift or turn in a new direction. A business pivot is a change in the direction of a business. In this article we discuss about business pivot. We also present 7 tips for a successful pivot by startups. What is a Business Pivot? A business pivot is a structured course correction designed […]
Brands can be a confusing subject. Is it a logo? Is it a colour? Is it the name? Is it a bird? More importantly, whatever it is, is it important for your business? This article demystifies the subject of brands and addresses the topic “what is a brand”. This article also shows how crucial brand […]
Marketing is vital for driving sales. In this article we discuss the importance of digital marketing for small businesses. We also present 9 techniques that you can use for marketing your business successfully. Importance of Digital Marketing for Small Businesses Marketing has become digital. Even if you are a small business relying on brick-and-mortar stores […]
What is Your Marketing List? Your Marketing List is a two-sided marketplace for digital marketing services. This is a platform that helps businesses connect with digital marketing freelancers. In this article we discuss why we started this marketplace. The pandemic has brought home to businesses that digital is where the future is. Well before the […]
Startup failure is common – 90% of startups fail. For a startup, failure is the most likely outcome. In this article we will discuss why startups fail. We have also identified the top 9 reasons for failure of startups. But, what does failure mean? Failure of your startup means that the outcome is less than […]
You have successfully launched your startup. This is an important and bold first step. You have a lot to handle – satisfying your customers, delivering products & services, managing your finances, statutory and legal requirements, etc. You also need to plan on how to grow your startup. In this article, we will discuss the following […]
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8 Tips for Managing Freelancers
An increasing number of professionals are choosing to work as freelancers. A study by McKinsey shows that around 20% to 30% of the professionals in developed markets are engaged in freelance or gig economy. In India, the freelance industry is estimated to grow to $20 to 30 billion by 2025. By 2023, the global gig […]
As a business owner, you already have a lot on your plate – sales, operations, working capital issues, etc. You are passionate about growing your business. You also know that marketing is a key catalyst for your sales. However, marketing has gone digital as your customers have gone online. This means that you need to […]
Sales is the Holy Grail for businesses. It is vital for business growth, sustainability and survival. Being able to sell consistently also demonstrates that your business has product-market fit. This implies that your products and services are addressing a real customer need. In this article, we will explore how to increase sales through digital marketing. […]
Introduction Search Engine Optimization (SEO) is becoming increasingly necessary for companies of all sizes. However, many small businesses feel that investing in SEO is a luxury that they can’t afford. As a small business are you in a similar dilemma and wondering? How much should I be investing in digital marketing? Where should I be […]