Pivot means to shift or turn in a new direction. A business pivot is a change in the direction of a business. In this article we discuss about business pivot. We also present 7 tips for a successful pivot by startups. What is a Business Pivot? A business pivot is a structured course correction designed […]
Category: Strategy
What is Your Marketing List? Your Marketing List is a two-sided marketplace for digital marketing services. This is a platform that helps businesses connect with digital marketing freelancers. In this article we discuss why we started this marketplace. The pandemic has brought home to businesses that digital is where the future is. Well before the […]
Startup failure is common – 90% of startups fail. For a startup, failure is the most likely outcome. In this article we will discuss why startups fail. We have also identified the top 9 reasons for failure of startups. But, what does failure mean? Failure of your startup means that the outcome is less than […]
You have successfully launched your startup. This is an important and bold first step. You have a lot to handle – satisfying your customers, delivering products & services, managing your finances, statutory and legal requirements, etc. You also need to plan on how to grow your startup. In this article, we will discuss the following […]
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8 Tips for Managing Freelancers
An increasing number of professionals are choosing to work as freelancers. A study by McKinsey shows that around 20% to 30% of the professionals in developed markets are engaged in freelance or gig economy. In India, the freelance industry is estimated to grow to $20 to 30 billion by 2025. By 2023, the global gig […]
We started Your Marketing List (YML) with a very open mind and a simple website. It was our decision that that we will use the initial few months to primarily listen to our customers, learn from them and understand their specific requirements. We took this approach in an effort to get our product-market fit right. […]
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In Search Of Product-Market Fit
24 customers came calling in the first 30 days of Your Marketing List being born. We are learning and understanding needs. We are in search of product-market fit. Here are 10 mini-stories. Online fashion start-up: Need an Instagram growth hacker urgently! Start from the beginning we said. A digital expert with fashion industry deep knowledge […]
Your Own DAta (YODA) is market data collected firsthand by your own team to validate your thesis. When we have an idea for a startup or in an organisation looking at a new growth opportunity we go looking for data to validate our thesis in the public domain: a research by a reputed consultancy, an […]