24 customers came calling in the first 30 days of Your Marketing List being born. We are learning and understanding needs. We are in search of product-market fit. Here are 10 mini-stories.
- Online fashion start-up: Need an Instagram growth hacker urgently! Start from the beginning we said. A digital expert with fashion industry deep knowledge was what she needed.
- Specialty steel manufacturer: Two businesses, one with domestic focus, the other international. First strong with OEMs, wants to go focus on the replacement market. The second wants to crack the top 50 global buyers. Tell us how digital marketing can help.
- An NGO: Works with kids in the Sundarbans. Need deck for fund-raising from corporates. Done. Oh, we love your work, we are taking part in a crowdsourcing event starting in five days. Help.
- An online teenager matching start-up from Dubai: Bringing the world closer, one pair at a time. Need content for my CRM funnel. Done. Oh, the freelancer is very good. What else can we do? School ambassador program being developed.
- Agri-tech: Funded. Need content strategist (not writers!) to build out content architecture for the brand. Scoping done. Tough match, this one.
- Kids pre-school: 37 centres, expanding. Need website designer, content writer, sales collateral creator. Okay, okay. Getting all.
- Boutique ice cream brand: Idea based on wanderlust! Need Shopify expert, social media manager. All set.
- Specialized winders, rewinder and slitter machines exporter: We are doing fine but tell us what digital marketing can do for us. Err, your website needs urgent help.
- Doctoral program, management institute: Improve search performance, generate organic traffic. SEO expert matched.
- Ed-tech start-up: Platform in place, testing done. I know how to teach. Help me grow my business. Team of digital marketing strategist, SEO expert, content writer being assembled.
Every interaction with a client or a freelancer is being handled by the three partners. We are picking up patterns, noting peculiarities and finding pain points. We will, once we have 50 conversations under our belt, start crystallizing. Then we will build. We are collecting our own data for product-market fit. Read here why businesses should only rely on Your Own Data (YODA).
For other articles on strategy and digital marketing, please refer to our blog posts.