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Strategy

In Search Of Product-Market Fit

24 customers came calling in the first 30 days of Your Marketing List being born. We are learning and understanding needs. We are in search of product-market fit. Here are 10 mini-stories. Online fashion start-up: Need an Instagram growth hacker urgently! Start from the beginning we said. A digital expert with fashion industry deep knowledge […]

Categories
Strategy

Why businesses should only rely on Your Own Data (YODA)

Your Own DAta (YODA) is market data collected firsthand by your own team to validate your thesis. When we have an idea for a startup or in an organisation looking at a new growth opportunity we go looking for data to validate our thesis in the public domain: a research by a reputed consultancy, an […]