Brands can be a confusing subject. Is it a logo? Is it a colour? Is it the name? Is it a bird? More importantly, whatever it is, is it important for your business? This article demystifies the subject of brands and addresses the topic “what is a brand”. This article also shows how crucial brand […]
Author: Suprio Guha Thakurta
What is Your Marketing List? Your Marketing List is a two-sided marketplace for digital marketing services. This is a platform that helps businesses connect with digital marketing freelancers. In this article we discuss why we started this marketplace. The pandemic has brought home to businesses that digital is where the future is. Well before the […]
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What is Social Media Marketing?
Social Media is about the people! Not about your business. Provide for the people and the people will provide for you Matt Goulart, Founder, Ignite Digital Social media marketing is the use of social media platforms to connect with your audience. The objective is to promote your brand, improve sales, and drive website traffic. This […]
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In Search Of Product-Market Fit
24 customers came calling in the first 30 days of Your Marketing List being born. We are learning and understanding needs. We are in search of product-market fit. Here are 10 mini-stories. Online fashion start-up: Need an Instagram growth hacker urgently! Start from the beginning we said. A digital expert with fashion industry deep knowledge […]
Your Own DAta (YODA) is market data collected firsthand by your own team to validate your thesis. When we have an idea for a startup or in an organisation looking at a new growth opportunity we go looking for data to validate our thesis in the public domain: a research by a reputed consultancy, an […]