What is Your Marketing List? Your Marketing List is a two-sided marketplace for digital marketing services. This is a platform that helps businesses connect with digital marketing freelancers. In this article we discuss why we started this marketplace. The pandemic has brought home to businesses that digital is where the future is. Well before the […]
Month: May 2022
Startup failure is common – 90% of startups fail. For a startup, failure is the most likely outcome. In this article we will discuss why startups fail. We have also identified the top 9 reasons for failure of startups. But, what does failure mean? Failure of your startup means that the outcome is less than […]
You have successfully launched your startup. This is an important and bold first step. You have a lot to handle – satisfying your customers, delivering products & services, managing your finances, statutory and legal requirements, etc. You also need to plan on how to grow your startup. In this article, we will discuss the following […]
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8 Tips for Managing Freelancers
An increasing number of professionals are choosing to work as freelancers. A study by McKinsey shows that around 20% to 30% of the professionals in developed markets are engaged in freelance or gig economy. In India, the freelance industry is estimated to grow to $20 to 30 billion by 2025. By 2023, the global gig […]
As a business owner, you already have a lot on your plate – sales, operations, working capital issues, etc. You are passionate about growing your business. You also know that marketing is a key catalyst for your sales. However, marketing has gone digital as your customers have gone online. This means that you need to […]
Sales is the Holy Grail for businesses. It is vital for business growth, sustainability and survival. Being able to sell consistently also demonstrates that your business has product-market fit. This implies that your products and services are addressing a real customer need. In this article, we will explore how to increase sales through digital marketing. […]
Introduction Search Engine Optimization (SEO) is becoming increasingly necessary for companies of all sizes. However, many small businesses feel that investing in SEO is a luxury that they can’t afford. As a small business are you in a similar dilemma and wondering? How much should I be investing in digital marketing? Where should I be […]
What is SEO? SEO stands for Search Engine Optimization. This is a process to optimize the web pages so that they rank high in the search results page of Google and other search engines. SEO enables you to get organic (free) traffic through natural search results. This means you don’t have to pay when a […]
We started Your Marketing List (YML) with a very open mind and a simple website. It was our decision that that we will use the initial few months to primarily listen to our customers, learn from them and understand their specific requirements. We took this approach in an effort to get our product-market fit right. […]