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Digital Marketing

What is a Brand and 5 Ways Businesses Benefit from Branding

Brands can be a confusing subject. Is it a logo? Is it a colour? Is it the name? Is it a bird? More importantly, whatever it is, is it important for your business? This article demystifies the subject of brands and addresses the topic “what is a brand”. This article also shows how crucial brand […]

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Digital Marketing

Digital Marketing for Small Businesses: 9 Techniques for Success

Marketing is vital for driving sales. In this article we discuss the importance of digital marketing for small businesses. We also present 9 techniques that you can use for marketing your business successfully. Importance of Digital Marketing for Small Businesses Marketing has become digital. Even if you are a small business relying on brick-and-mortar stores […]

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Strategy

Why We Started A Marketplace for Digital Marketing Services

What is Your Marketing List? Your Marketing List is a two-sided marketplace for digital marketing services. This is a platform that helps businesses connect with digital marketing freelancers. In this article we discuss why we started this marketplace. The pandemic has brought home to businesses that digital is where the future is. Well before the […]

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Digital Marketing

Digital Marketing Freelancer vs Agency: Which is the Right Choice?

As a business owner, you already have a lot on your plate – sales, operations, working capital issues, etc. You are passionate about growing your business. You also know that marketing is a key catalyst for your sales. However, marketing has gone digital as your customers have gone online. This means that you need to […]