Blogs can be a very important component of your content marketing strategy. This is because the blog is the part of your website that you are likely to update most frequently with engaging content for your readers..
This article presents 6 ways in which you can generate more leads from blogs and eventually conversions. While getting more readers for your blog is an important first step, your eventual goal is to convert your readers into prospects and finally customers. Let us understand how your blog can be a lead generation tool.
What are the benefits of content creation? Read here.
Blog – A Tool to Generate More Leads
Your blog can be one of the best lead generation tools for your business for the following reasons:
- helps drive targeted prospects to your website
- provides value to your readers and can establish you as a thought leader
- can drive organic traffic to your website for months and years
So, how can we generate more leads from blogs?
How to Generate More Leads from Blogs
This excellent blog from Neil Patel explains 6 powerful ways to generate more leads from blogs. These are:
- Use Natural CTAs in Your Blog Posts: A call-to action in the text of your blog post is a very effective way to encourage your readers to take the desired action leading to generating more leads from your blogs. Examples of action include subscribe, download, sign up, install and contact us. If possible, use 2 CTAs.
- Use a Floating Bar (Hello Bar): The floating bar (also called hello bar) is a band that usually spans the page at the very top. The floating bar contains the call-to-action and remains in its position even if the website visitor decides to scroll down.
- Use Retargeting to Reach Back Out: A significant % of your website visitors might leave without taking any action. This can be as high as 97% of the members who visit your website for the first time. This is where retargeting comes in. You can do retargeting through paid advertising and displaying your ads in front of people who have earlier visited your website. You can also do this through email.
- Offer Exclusive or Upgraded Content: This involves providing extra value to your website visitors in exchange for more information like contact details. The additional value can be a template, checklist or a webinar. You can share this exclusive content in return for the visitors email address and maybe the name.
- Use Exit Intent Pop-Ups: This is a tool used to retain the visitor who is about to leave your blog. This can be simple form to collect visitors email address, asking the visitor to subscribe or follow you on social media.
- Focus on Buyer Personas: The buyer persona is a detailed description of someone who represents your target audience. Proper understanding of your buyer persona will enable you to customize your blog in terms of the content and messaging to address the specific needs, behaviors and concerns of your target audience.
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