Brands can be a confusing subject. Is it a logo? Is it a colour? Is it the name? Is it a bird? More importantly, whatever it is, is it important for your business? This article demystifies the subject of brands and addresses the topic “what is a brand”. This article also shows how crucial brand […]
Category: Digital Marketing
Marketing is vital for driving sales. In this article we discuss the importance of digital marketing for small businesses. We also present 9 techniques that you can use for marketing your business successfully. Importance of Digital Marketing for Small Businesses Marketing has become digital. Even if you are a small business relying on brick-and-mortar stores […]
As a business owner, you already have a lot on your plate – sales, operations, working capital issues, etc. You are passionate about growing your business. You also know that marketing is a key catalyst for your sales. However, marketing has gone digital as your customers have gone online. This means that you need to […]
Sales is the Holy Grail for businesses. It is vital for business growth, sustainability and survival. Being able to sell consistently also demonstrates that your business has product-market fit. This implies that your products and services are addressing a real customer need. In this article, we will explore how to increase sales through digital marketing. […]
Introduction Search Engine Optimization (SEO) is becoming increasingly necessary for companies of all sizes. However, many small businesses feel that investing in SEO is a luxury that they can’t afford. As a small business are you in a similar dilemma and wondering? How much should I be investing in digital marketing? Where should I be […]
What is SEO? SEO stands for Search Engine Optimization. This is a process to optimize the web pages so that they rank high in the search results page of Google and other search engines. SEO enables you to get organic (free) traffic through natural search results. This means you don’t have to pay when a […]
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SEO for a New Website
For a new business, brand building can be a critical activity. Your website is an important lever for increasing your brand awareness. SEO for a new website is vital because you want your site to be easily found so that you can get organic traffic as quickly as possible. But why do we need SEO […]
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What is Social Media Marketing?
Social Media is about the people! Not about your business. Provide for the people and the people will provide for you Matt Goulart, Founder, Ignite Digital Social media marketing is the use of social media platforms to connect with your audience. The objective is to promote your brand, improve sales, and drive website traffic. This […]
Blogs can be a very important component of your content marketing strategy. This is because the blog is the part of your website that you are likely to update most frequently with engaging content for your readers.. This article presents 6 ways in which you can generate more leads from blogs and eventually conversions. While […]
Email Open Rate is the key measure to track your email campaign effectiveness with. This article provides 5 tips to improve your Open Rate. To start with, what is Email Marketing? What is Email Marketing? Email marketing is the use of email to promote products and services to customers. However, for email to be an […]