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Strategy

Business Pivot – 7 Tips For Success for Startups

Pivot means to shift or turn in a new direction. A business pivot is a change in the direction of a business. In this article we discuss about business pivot. We also present 7 tips for a successful pivot by startups. What is a Business Pivot? A business pivot is a structured course correction designed […]

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Digital Marketing

What is a Brand and 5 Ways Businesses Benefit from Branding

Brands can be a confusing subject. Is it a logo? Is it a colour? Is it the name? Is it a bird? More importantly, whatever it is, is it important for your business? This article demystifies the subject of brands and addresses the topic “what is a brand”. This article also shows how crucial brand […]

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Digital Marketing

Digital Marketing for Small Businesses: 9 Techniques for Success

Marketing is vital for driving sales. In this article we discuss the importance of digital marketing for small businesses. We also present 9 techniques that you can use for marketing your business successfully. Importance of Digital Marketing for Small Businesses Marketing has become digital. Even if you are a small business relying on brick-and-mortar stores […]