Pivot means to shift or turn in a new direction. A business pivot is a change in the direction of a business. In this article we discuss about business pivot. We also present 7 tips for a successful pivot by startups. What is a Business Pivot? A business pivot is a structured course correction designed […]
Tag: startups
Brands can be a confusing subject. Is it a logo? Is it a colour? Is it the name? Is it a bird? More importantly, whatever it is, is it important for your business? This article demystifies the subject of brands and addresses the topic “what is a brand”. This article also shows how crucial brand […]
Marketing is vital for driving sales. In this article we discuss the importance of digital marketing for small businesses. We also present 9 techniques that you can use for marketing your business successfully. Importance of Digital Marketing for Small Businesses Marketing has become digital. Even if you are a small business relying on brick-and-mortar stores […]
What is Your Marketing List? Your Marketing List is a two-sided marketplace for digital marketing services. This is a platform that helps businesses connect with digital marketing freelancers. In this article we discuss why we started this marketplace. The pandemic has brought home to businesses that digital is where the future is. Well before the […]
Startup failure is common – 90% of startups fail. For a startup, failure is the most likely outcome. In this article we will discuss why startups fail. We have also identified the top 9 reasons for failure of startups. But, what does failure mean? Failure of your startup means that the outcome is less than […]